Brow Price List: Build a Menu That Sells

Short answer: A brow price list that sells is short, grouped by what the client wants (shape, lamination, color, permanent brows), and shows price, duration and what is included for every service. Put your most booked service first, offer one or two combinations, and show the same menu on Instagram, in your booking system and in your studio. Below is a structure you can copy, typical US price ranges as a reference point, and how to post your menu so it gets saved.

Clients check prices before they message. A clear, good looking menu answers the question before it is asked and filters out the wrong inquiries.

What every brow service on your menu needs

• Name in plain words: "Brow lamination and tint", not an invented name only you understand
• Price, including whether tint or a clean up is included
• Duration, so she can plan her lunch break
• One line of what it does: "Sets your brows in a brushed up shape for 6 to 8 weeks"
• Upkeep: when to rebook

A brow menu structure to copy

Shape

• Brow wax and shape
• Brow thread and shape
• Brow mapping and shape (first visit)

Lamination

• Brow lamination
• Brow lamination and tint
• Brow lamination, tint and shape (the full reset)

Color

• Brow tint
• Henna brows

Permanent brows (if you offer PMU)

• Consultation
• Microblading, including perfecting touch up
• Powder or combo brows, including perfecting touch up
• Annual color boost

Add ons and combinations

• Lash lift and brow lamination
• Brow and lash tint

Five groups, each with two to four options, is enough. More choice slows booking down.

Typical US price ranges (2026), as a reference

Prices depend heavily on city, experience and what is included. Published US ranges for 2026 roughly sit at:

Service	Typical range
Brow lamination	about $60 to $150
Brow lamination and tint	usually $15 to $30 more than lamination alone
Microblading, first session	about $400 to $800, higher in big cities
Annual color boost	a fraction of the first session

Use these only to sanity check your own pricing. Your costs, your market and your demand decide your prices.

Pricing tips that make the menu work

• Lead with your hero service. The one you want to be known for goes first.
• Bundle the natural pair. Lamination plus tint, or shape plus tint, priced a little below the two separately.
• Show the touch up in the PMU price. "Including perfecting touch up" removes a common objection.
• Round numbers read calmer. $95 or $100, not $97.50.
• Update once a year, and announce it a month ahead.

How to post your brow price list on Instagram

• Feed: one clean menu post, pinned to the top of your profile.
• Stories: the menu as a highlight called "Prices", updated whenever something changes.
• Carousel: one group per slide (shape, lamination, color, PMU) for a more detailed version.
• Booking post: "Most booked this month: lamination and tint" with the price and your link.

Keep your menu in the same colors and fonts as the rest of your feed. A menu that looks like your brand looks like a price worth paying.

Frequently asked questions

What should be on a brow price list? Each service's name, price, duration, one line about what it does, and when to rebook. Group services by what the client wants.

How much does brow lamination cost in the US? Published 2026 ranges sit around $60 to $150 per session, depending on the city and whether tint is included.

Should I put prices on Instagram? Yes. Pin a menu post and keep a "Prices" highlight. Clear prices save you time in the DMs.

How many services should a brow menu have? Around ten to fifteen, grouped into four or five categories. More options make booking slower.

A menu that looks like your brand

The Brow Instagram Post Templates and Brow Instagram Story Templates include price list and menu layouts in three styles, ready for your services and prices, editable in the free version of Canva with no Canva Pro needed. To explain your hero service, use how to explain brow lamination to clients.

Ava