About

Hi, I’m Ava

I make the Instagram templates I wished existed when I was helping beauty studios look as good online as they do in the chair.

Ava Vae started with a simple frustration: brilliant hair stylists, nail techs, estheticians and spray tan artists doing beautiful work, then posting it on a feed that didn’t match. Not because they lacked taste, but because designing a cohesive Instagram between clients is a job of its own.

So I build editable Canva template sets, one niche at a time, for hair, nails, skincare, injectables, massage and spray tan studios. Every set works in the free version of Canva, no Canva Pro needed. You drop in your photos, swap the colors to your brand, and post the same evening.

I write the journal here too: practical marketing guides for the professional who does her own marketing, one honest idea at a time. No fluff, no agency jargon.

If a template set saves you an evening and books you one more client, it did its job. That’s the whole idea.

See how it works